Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, December 23, 2010

Day 357- Busses and bulldozers

Dear Mr. President,

I wrote a few days ago about the upcoming ad campaign in protest of the Israeli occupation of Palestine on buses here in Seattle. Even as I expressed my trepidation at the prospect of seeing my opinion represented I was hesitant about, I was, in a small way, a bit thrilled to see the campaign taking up the tools of our opposition to spread awareness. Since then, however, several things have happened. First, the David Horowitz Freedom Center (the name likely offers all the necessary explanation as to the group's purpose, but for my readers unfamiliar with David Horowitz, he's the despicable mind behind such classics as "The 101 most dangerous academics in America" and other twists on the idea of freedom.) proposed matching the 12 pro-Palestine buses and raising it to 25 busses bearing signs that say "Palestinian War Crimes: your tax dollars at work." Then King County Metro decided maybe the whole thing was a terrible idea and banned all non-commercial ads.

Ok. I have to get my head around the fact that David Horowitz is a bigoted, racist scumbag. I need a minute. All right, I'm mostly over that. His disciples, in inverting the message of the original ad, have not only created something that doesn't make even a little sense, they've demonstrated exactly why I don't like this form of outreach. One of my coworkers put it quite well tonight, saying that the venue didn't allow for the nuanced discussion necessary to change any one's mind. Beyond that, while I'm disappointed to see the city caving to backlash, I understand why public transit might not be the best battleground for the Israel/Palestine debate in America.

My frustration is mainly with the feeling that support for the Palestinian cause, something that can't be found in the White House, the State Department, congress or on any ballot, that has been stigmatized to be tantamount to anti-semitism, terrorism, extremism, is so inflammatory it can't even be presented to the public without causing a controversy. The Israeli occupation is bolstered when we go shopping, when we pay our taxes when we cast our votes. Israel is the 16th wealthiest country on the planet, the largest recipient of US foreign aid (more than the rest of the world combined) protected by US veto power at the UN, and still a sign on the side of a bus (or 12) in Seattle is too much of a threat for the occupation's fiercest advocates to permit.

So the busses will keep selling us movies or clothes or hamburgers. The bulldozers will keep demolishing houses. The settlements will sprawl. Maybe an ad campaign can't change that, either, but I don't believe that silencing discussion and dissent is going to help solve a situation that cannot continue for long. As President, you probably don't care what's happening on local transit advertisement, but I think that this incident speaks to a larger, national fear of approaching this issue. So long as our White House continues to stifle frank conversations and to lead with the example of avoidance, impotence and spineless complicity in the human rights abuses carried out by our ally, I don't see how individuals or grass roots organizations will ever find the an appropriate forum to say what needs to be said.

Respectfully yours,

Kelsey

Sunday, December 19, 2010

Day 353- Spring Break!

Dear Mr. President,

This week I'll be applying to join the US Boat to Gaza, (the ship you probably recall is named after your book.) It may not be the most conventional way to spend spring break, but I think that it's exactly as self-indulgent as I'm willing to be. I have no idea what the odds are of me being selected to actually go, but I suspect that I'll always regret it if I don't at least apply.

Even if I don't make it to Gaza in 2011, the discussion of the gaza blockade has taken to the sides of city buses right here in Seattle. I'm not entirely sure how I feel about this. While I wholeheartedly agree with the message and support the intentions of those running the ads, I don't know how effective this is as a strategy. Is $1794 better spent on an ad campaign that might not change any minds, or would it have been better used to send help to the people affected by the policies being protested? The awareness created might be considerable, but I'm not sure it will lead to the public outcry necessary for any substantive policy change.

When I lived in DC, the metro tunnels were routinely home to issue ads. One was the picture of a baby (presumably Palestinian( wearing a pro-hamas headband, and said "This child could grow up to be a: ( ) Doctor ( ) Lawyer (x) Terrorist" (The ad can be seen here thanks to flickr user louko.) The ad made my blood boil. I have visceral reactions every time I passed by it. Targeting the blameless children of this conflict seemed especially sickening, and to have it shouting at me from every wall every day of my commute ensured that I began and ended each work day so angry I could barely speak. The very nature of advertising made discussion or argument or dissent with the people placing the ads impossible. I think my intense reaction to these ads has made me hesitant to feel any joy at seeing ads supporting my views. I understand that the very effective (and well-financed) tactics of the Israeli lobby and PR organizations need to be balanced somehow, but I don't feel great about sinking to their methods.

The most I can hope for is conversation. If it gets people talking, thinking, questioning the policies supported by their taxes (often without their knowledge) I will swallow my objections and applaud the efforts of the organization purchasing the ads. The argument that a controversial, thought-provoking ad like this one is at least better than another Macy's ad is not lost on me, either. Do you think this is a helpful or appropriate forum for foreign policy conversations?

I should probably go work on my application. I know you don't agree with the mission of the US boat to Gaza and you could certainly never support it publicly, but I hope that, even if it is only in private, you find a moment to consider your own responsibility for the people who end up on this ship and for the policies that have made such an organization necessary.

Respectfully yours,

Kelsey

I encourage all of my readers interested (and fully aware of and prepared for the risks) to apply to the US Boat to Gaza. If you don't want to go yourself, a financial donation will help purchase supplies to deliver to the people of Gaza, as well. Other great gift ideas for those concerned with social justice can be found in Nicholas Kristof's latest New York Times column, or on etsy.com